Paul Bugos, Ph.D., Senior Partner and co-founder of MSP Analytics, has over 20 years of experience in both qualitative and quantitative pharmaceutical marketing research and has worked in nearly every major pharmaceutical product category. Paul has experience as both a senior manager within the pharmaceutical industry and as a consultant. He also worked at GlaxoSmithKline (then SmithKline Beecham Pharmaceuticals) for 10 years in a variety of marketing and business research roles including a position as Vice President responsible for advanced marketing analytics as well as sales operations and reporting. He has also served as a Director of the Research & Consulting Group at NDC (now Wolters Kluwer) and earlier in his career he was a consultant at Booz, Allen and Hamilton. Paul is an experienced ethnographer and demographer and has a Ph.D. in cultural anthropology from Northwestern University.

Steve West, Ph.D., Senior Partner and co-founder of MSP Analytics, has over 20 years of experience in pharmaceutical market research. Previously, he was the Director of the Research & Consulting Group of NDC (now Wolters Kluwer), Director of Marketing Research at Pfizer Pharmaceuticals, Medical Marketing Group as Director of Research & Consulting, and GlaxoSmithKline (then SmithKline Beecham) as Manager of Marketing Research. Prior to his tenure at SmithKline, Steve was an Account Executive with Opinion Research Corp. in Princeton, NJ, specializing in pharmaceutical marketing research. Steve has a Ph.D. in sociology from the University of Virginia and specializes in market segmentation, forecasting, market modeling, and product positioning.

Jim Cohen, Ph.D., Partner at MSP Analytics, has over 20 years of experience in pharmaceutical marketing research and marketing. Prior to joining MSP, he worked for GlaxoSmithKline (then SmithKline Beecham) as Worldwide Group Director of Cardiovascular Products, and Worldwide Director of Rheumatology & Autoimmune Disease. Earlier, he served as Marketing Research Manager-US Antinfectives and as Senior Product Manager for GI Products in the US division. Jim also worked in the pharmaceutical marketing research practice of National Analysts, then a division of Booz-Allen & Hamilton. He currently leads MSP’s Qualitative Research Practice and Global Research Practice, and has personally conducted thousands of physician and patient IDIs and focus groups, building upon his strong background with a doctoral degree in Biology.

Jeff Mann, Ph.D., Principal at MSP Analytics, has over 15 years market research experience, with a Ph.D. as a research psychologist, and training in attitude research and health psychology. He has experience in most major therapeutic categories and expertise in the design, management, and analysis of primary and secondary quantitative research with physicians and consumers. He regularly works with large secondary data sources (prescribing, claims, sales, census data) to integrate them with primary data for important insights. He conducts advanced modeling analyses for segmentation, targeting, messaging, and tracking studies. Prior to joining MSP, Jeff served as a Senior Consultant with Response Analysis Corp/Roper Starch Worldwide (now GfK NOP) and a major insurance association based in Atlanta, GA.

Larry Durkin, MA, MBA, Principal at MSP Analytics, has 20+ years of market research experience in both qualitative and quantitative methods, including secondary data analytics. Larry’s academic background includes graduate work in both organizational psychology and marketing. He is a skilled moderator and has conducted hundreds of HCP interviews and focus groups. Larry also spent several years working on the client side supporting the launch of new franchises. He has extensive experience in quantitative research methods and the use of statistical modeling techniques to unravel difficult marketing problems. In addition, he has conducted many global studies in Europe, South America, and Asia. He is known for his creative abilities in design, analysis and insight generation.

Anju Jesudason, Senior Director of Client Services at MSP Analytics, has worked in a wide variety of therapeutic areas, both domestically and globally. She combines a detailed knowledge of pharmaceutical market research with expertise in pharmaceutical marketing. Prior to joining MSP Analytics, Anju was Director, Business Development at ImpactRx. She also served as Business Analysis & Global Marketing Research Manager at Schering-Plough Corporation. Previously she also served as a Consultant with PricewaterhouseCoopers and Arthur Andersen. Anju has an M.B.A. in Marketing from Rutgers University.